Business intelligence for beauty professionals

Know what your work is really worth.

CULTUS brings your revenue, expenses, working time and service costs into one clear business view — so you can see what makes money, where profit is being lost and what to improve.

Sample workspaceIllustrative example
CULTUS° AI
Revenue
€0.00
12%vs last month
Estimated net profit
€0.00
8%vs last month

Business health

0/ 100
Healthy

Revenue / Expenses

Revenue
Expenses
€0.00€200.00€400.00€600.00€800.00€1.0K3813182328
Profit margin45%
Revenue trend▲ 12%
Hourly-rate trend€27.40

This score reflects patterns in your own data. It is not financial, tax, or medical advice.

Best performing service
Gel manicure€2,169.00
Lash lift€1,542.40
Classic pedicure€1,108.60
Estimated effective hourly rate
€0.00
Expenses
€0.00
4%vs last month

Revenue is up 12% compared with last month.

Analyze with CULTUS AI

Where the numbers come from

You enter the everyday data. CULTUS shows you what it means.

Record your revenue, expenses, completed services and working time. CULTUS connects the data, calculates the key business metrics and gives you a clear view of what you really earn, which services pay off and where profit is being lost.

Revenue & expenses
Services & pricing
Materials & service costs
Working time
Business insights & analysis
Profitability · service costs · hourly performance · trends

Real profit

See not just what you earn, but what you keep.

Record your revenue and business expenses, and CULTUS calculates what remains after your costs. Track profit, margin and how they change over time — all in one place.

Illustrative example
Revenue
€4,280.00
Expenses
€2,090.00
Calculated profit
€2,190.00
Profit margin51.2%

Profit / hour

Illustrative example
Gel manicure€42.00 / hr
68% margin
Lash lift€36.00 / hr
54% margin
Classic pedicure€24.00 / hr
41% margin

Highest profit per hour: Gel manicure

Service profitability

See which services earn you the most

CULTUS combines each service's price, cost and duration so you can see not only its margin, but how much you actually earn per working hour.

The value of your working hour

See how much you actually earn per hour

CULTUS connects your revenue with the time you actually work, showing how much you earn on average for every working hour.

Illustrative example
Revenue per working hour
€45.00 / hr
Profit per working hour
€23.00 / hr
Illustrative example

Monthly revenue goal

€4,750.00 / €5,000.0095%

€250.00 remaining

Upcoming reminders

Studio rentin 4 days
Product restocknext week

Goals & reminders

See your progress every day

Set revenue or profit goals, track your progress, and add reminders for important recurring business tasks.

CULTUS AI

Ask about your business. Get answers from your own data.

CULTUS AI analyzes the business data you record in CULTUS — including revenue, expenses, profit, margin and working time — so its answers reflect your business instead of generic advice.

CULTUS° AIIllustrative example
How much did I actually earn this month after expenses?
CULTUS is analyzing your data…

You earned €2,190 in net profit this month.

Revenue was €4,280 and expenses were €2,090 — a 51.2% profit margin, meaning you keep almost half of every euro you bring in.

51.2% margin

Business health

One glance. Clear reasons.

CULTUS combines your profit margin, revenue trend, and profit-per-hour trend into one clear health score — and shows what's driving it up, and what needs attention.

Profitability

51.2%

Profit margin — the single biggest factor in your score.

Revenue trend

+8.4%

How your revenue is trending against the last period.

Profit per working hour

−3.5%

Whether your profit per working hour is rising or falling.

Illustrative example
0/ 100
Thriving

Revenue is growing

+8.4% vs previous period

Profit per working hour is down

−3.5% vs previous period

See what drives the score

This score reflects patterns in your own data. It is not financial, tax, or medical advice.

Built for beauty businesses

Whether you work solo or run a team

CULTUS is built around the realities of service-based beauty businesses — from independent professionals to salon teams. Services, costs, working time, profitability and goals all in one place.

Nail professionalsHair stylistsLash artistsBrow artistsEstheticiansPedicure professionalsMassage therapistsWaxing specialistsBarbersSalon owners

Different services. The same question — are they actually profitable?

STUDIO

When your business becomes a team

Studio lets you see not just the salon's overall result, but what drives it — revenue, profitability and performance by team member.

  • 3 team seats
  • Performance by team member
  • Team profitability
  • Roles & permissions
Explore Studio

Illustrative example

Aistė€31.0041% of team profit
Tomas€27.0033% of team profit
Ieva€24.0026% of team profit

Privacy by default

Your business numbers are none of our business.

CULTUS uses them only to power your analysis. Your business data stays separated within your account, and you can export it as CSV.

01

Your account

Your business data remains within your organization's environment.

02

Your control

Export your data as CSV and take it with you.

03

Your analysis

CULTUS AI uses your business context to answer questions about your numbers.

Your business data powers your CULTUS workspace and analysis.

See your business more clearly

Your numbers already have answers.CULTUS helps you see them.

Enter your first data and see which services earn, what your working hour is really worth, and where profit is being lost.

Create a free account